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Services: SEO Information & Articles
Google Page Ranking And The Value Of Links
by AllianceLeads SEO
In today’s incarnation of the Internet search engine optimization
or SEO is more important than webpage design skills. The best designed
webpage has limited usefulness if no one visits it. A website is
a product and a product that people don’t know about doesn’t
sell. With the many search engines that are available it is important
to know which are the most useful and how they are useful. Let’s
look at Google.
Google uses a particular search algorithm that assigns a value
to websites called PageRank that is one part of how it ranks pages.
The PageRank value is determined by several things but the most
important are the values derived from the ingoing and outgoing links
in your page. Let’s look at that first.
The links in your website allow Google to navigate the pages on
your site and index more of the content. Keep in mind that it is
your pages that are ranked and not your site. You could conceivably
have one page ranked higher than all of your others put together.
This is the biggest reason to make sure that all of your pages have
links into and out of them and that you never have dangling links
or pages that can be linked to but not out of. This is why the navigation
structure of your site is vitally important.
With that covered let’s look at the main factors used for
PageRank. First of all a page on your site has to be indexed by
Google to even have a PageRank. At that point the page has an intrinsic
PageRank value. That page has links to your other pages. When one
page links to another page it increases that page’s PageRank
value without deceasing its own. It is almost like one page voting
for another without penalizing itself. This is why you want to avoid
any dangling links because although that page would have an increase
in PegeRank it could not do the same for another page. With this
in mind it is prudent to direct more links to your most important
pages to increase its value. Then from that page the visitors to
your site can link to the other pages.
The best strategy for increasing PageRank is to link pages to each
other with a single link. By doing this you avoid splitting the
value between multiple pages. However you want to make sure that
all of your pages are linked together so that you can navigate your
entire site from a single starting point.
Remember that in SEO you must learn as many aspects of it as possible
as they are ever evolving.
AllianceLeads SEO is a Search Engine Optimization
solutions provider. With over 10 years experience dealing with
high end clients, Allianceleads SEO has a thorough understanding
of helping businesses compete successfully in the online world.
Visit http://www.AllianceLeads.com
for more information. Article Source: http://www.articledashboard.com
Contact us to receive more information on our SEO
internet marketing and web site promotion services.
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