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Services: SEO Information & Articles
SEO – Why Site Width Matters
By Halstatt Pires
Many search engine optimization efforts are focused on pushing
the home page of a site. This is a fundamental mistake that can
result in the site missing out on a lot of traffic.
Go Wide, Young Man
In nearly every case, a site should be designed to draw traffic
through both the home page and various internal pages. Home pages,
obviously, can be tailored to the primary keyword phrases you are
seeking, but don’t forget the minor pages.
I always find it odd when people ask which keyword phrase they
should try to optimize for on their site. They become a bit flummoxed
when I tell them to optimize for all of them. The only question
is which keywords should appear on which pages.
For example, the site NomadJournals.com sells writing journals
for outdoor activities such as fly fishing, traveling, hiking, bird
watching and so on. So, which of these subjects should be used as
the keyword phrase for the home page? None! Instead, the generic
term “writing journals” was chosen. But what about the
specific journal subjects?
The individual pages on the site promoting each journal are optimized
for the specific product. The fly fishing journal page is optimized
for fly fishing keywords, the travel page for travel keywords and
so on. The end result of this is the home page is appearing high
in “writing journals” search results, while each of
the internal journal pages are also appearing high.
This can often lead to an interesting visitor situation. As you
review your server stats, you may start noting a majority of your
traffic is coming in through internal site pages, not the home page.
In the above Nomad Journals scenario, the travel journal page far
outdraws the home page, which makes for a nice revenue increase.
The home page of a site is critical in a search engine optimization
campaign. Just keep in mind it isn’t the only page that can
draw free traffic and revenues to your site.
Halstatt Pires is a search engine optimization specialist
with http://www.marketingtitan.com
- an Internet marketing and advertising company providing internet
marketing services in San Diego, California. Article Source: http://EzineArticles.com
Contact us to receive more information on our SEO
internet marketing and web site promotion services.
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